Design Skills

What I bring to the table

Layout Design

My philosophy on layout design relies heavily on hierarchy and clarity. I strongly believe the use of the grid system provides continuity and consistency between colloteral.

Multi Page Collateral

Continuity between collateral is pinnacle when trying to display a purposeful objective and exhibit calculated execution.


I believe a company's identity, and overall branding, is a critical building block that has a lasting effect on the company's success.

Product Photography

The presentation of products is the highest priority when it comes to ecommerce, from initial photography to post production and implementation.

Packaging Design

In a competitive marketplace packaging has a split second to separate itself from the competition and create a connection with a customer.

Production Printing

Understanding production printing standards and practices is crucial when streamlining execution and reducing overall costs.

“I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable”

- Massimo Vignelli

My Process

What you can expect


To start any project you must first establish an underlying concept to identify message and tone.


Immerse yourself in the subject, and get a feel to establish a connection with the audience.


Create basic layouts of all collateral to establish aesthetic consistency between aspects.


Adding on to the established framework to fine tune the products; aesthetic, tone, message, etc.


Meeting production standards and practices to execute a developed product.


A follow up to address any unforeseen issues and remedying them in a timely fashion.

“We like design to be visually powerful,
intellectually elegant
and above all timeless.”

- Massimo Vignelli

Development Skills

Reach your audience across all media platforms

Responsive Design

Responsive design is a quality that is becoming more and more critical as users demand a seamless experience across all platforms.

Social Integration

As social media assimilates with the daily experience, companies must use these avenues to reach new audiences in an increasingly competitive market.

SEO / Marketing

A well executed website is useless if no one can see it, right? So increased visibility through meta data and marketing are crucial for a successful campaign.

UX / UI Development

With the competitive nature of today's marketplace, the user's ability to find information and streamlining their experience is becoming more and more valuable.

App Development

Mobile apps allow customers to have all your information at their fingertips, So it is important that your app works across all mobile application platforms.


Providing a unique buying experience while establishing clarity in navigation and executing a quality presentation, is an undeniable standard in today's marketplace.

“It's not important to develop your own style
but your own approach

- Massimo Vignelli


Drop me a Line

SB Visual
  • 1234 Lilac Lane

  • Dover, NH 03820

  • 603.913.9306